""The workshop’s added value for the client lies in the alternation between theory and innovative methodology on the one hand, and impulses for future business ideas on the other."
Prof. Dr. -Ing. Vera Hummel
ESB Business School
Reutlingen Industry 4.0 Centre
"The merging of theory and practice constitutes the decisive added value of our workshop."
José Enrique Gomez Asbeck
Managing Director
bbg bitbase group GmbH
"New digital business models fundamentally call into question the German industry’s product business and its success that has been achieved up until now. To keep up with the dynamics of digital transformation, companies need to expand their purely product-related offering by adding innovative business models."
Prof. Dr. -Ing. Anja Braun
ESB Business School
Reutlingen Industry 4.0 Centre
"At the end of each workshop, we are surprised again and again by the unbeatable creativity that develops within a short time through the participants’ collaboration."
Volker Baisch
Managing Director
bbg bitbase group GmbH
For all those who want to prepare their company for the demands of digitisation. For entrepreneurs who seek comprehensive knowledge on digitisation. For founders who want to give their company an edge over the competition.
For those who want to help their IT team reach the next level. For department heads who want to use design thinking to prepare their teams for digital success in a way that is agile and completely focused on the customer. For all IT experts who want to understand and apply future-oriented problem-solution procedures.
For all those who want to gain a better understanding of their customers. For marketing pros who are pursuing the fulfilment of their customers’ wishes with the highest priority and are developing internal processes to meet their customers’ demands in the best possible way.
For all those who want to transform an abstract idea into the perfect digital product through intelligent prototyping. For product experts who, thanks to continuous learning and teaching, are creating solutions that are perfectly tailored to the needs of their customers.