The first interactive parKing game

On behalf of BBDO Proximity for the smart Center Berlin, we developed the parKING iPhone app.

The game was based on the classic game of musical chairs. For the launch of the app, an event was organised for the smart center Berlin, in which 8 teams competed against each other.

The app was awarded two silver Lions at the Cannes Festival of Creativity in the categories "Best use of mobile device" and "Best use of special event".

This is how it works

As long as the music is playing, the teams drive through town. When the music stops, they need to find a parking spot… and confirm that they have by taking a photo. The last team to park is out, and the next round starts. Until only the winners are left!